The
most urgent as well as important task of a new web designer is to get clients
who will assign him web designing and developing jobs. The first thing to do is
to create social profiles and also to create a portfolio website. It is
advisable not to spend too much time on developing the portfolio website. One
can make the website using a template and the logo and phone number must be
there on the header. Spend more time for creating the "About" page
since most of those who visit the site read that page. The social profiles are
also important for developing more new clients. Most of the potential clients
will go through the Facebook Page as well as the LinkedIn profile. Hence, the
Facebook Page should contain the logo, cover photo and description of the services
that you offer. By way of including a few posts one can convince the viewers
that he has been active. From the LinkedIn Profile the reader should understand
why the potential clients should contact this web designer.
Website
reflecting past history
The
past history of the web designer with specific reference to the projects he had
undertaken is very important. Those who go through the profile should be
convinced that the web designer has good technical skills and he has complete
knowledge of web designing and developing. From his history, they should know
that he promptly executes the projects to their completion and never leave the
jobs half-finished and he will not disappear all of a sudden without notice.
The potential clients should be convinced that the web designer never fails to
respond to phone calls and emails. The web designer must be committed to
improve by learning the latest technology and using the most advanced tools. He
must make use of new Plugins, themes and tools. By way of caring all these
aspects, the web designer can make his portfolio website a source of potential
clients.
Take
advantage of networking events
Identify
a few suitable networking groups like Meetup.com, Facebook groups, Chambers of
Commerce and Coworking spaces, etc. The web designer must reach the venue a
little earlier and must meet those who organize and run the show. They will
introduce him to many people who can be his valuable contacts in future. One
should give his cards only to those who ask for the same. At the same time, he
can collect the cards of all others and using the cards he can get in touch
with them the next day or the next week. He must listen to others and talk
about his web designing service only when asked by somebody. Once he comes across
with a few potential clients he should impress them and make them feel happy
about what he is doing. From the next day, he can follow up with everyone with whom
he spoke during the event.
Referrals
When
the web designer is already a member of
a network, the referrals from that group come as the best leads for him. When a
person refers the web designer it is obvious that he trusts the web designer.
When the trust is there the conversion is very easy. When the network of the
web designer grows and he becomes popular in that particular place the
referrals start coming. One can fetch more referrals by way of providing the
best service. The web designer should communicate effectively, complete the job
in time and make the client happy and satisfied.
No comments:
Post a Comment